Yara has announced it will implement a price increase for its Air1-branded AdBlue across Europe, effective 1 July 2011.
Rolf Isberg, Global Head for Air1 at Yara, said: "Yara manufactures AdBlue direct from its urea production facilities. Urea demand affects price, and this has a direct impact on our AdBlue business. We have absorbed the increase where possible, but expect other suppliers to follow."
A statement from the company said that the increase in raw material costs was caused by "soaring requirement for urea on a global scale… along with Asian nations capping their urea exports following the energy crisis, is creating a supply/demand situation that causes the price increase".
