Kruse has partnered the Zenath group to build an AdBlue manufacturing plant at Al Qusais in the Emirate of Dubai, UAE. The joint venture will be called AdBlue Middle East. When operational the plant will have a 15m litres production capacity and a 250k litre storage capacity, serving a distribution network across the UAE, Oman, Iran, Saudi Arabia and Kuwait. The cost of the development was €500,000 and it will employ five people when fully operational. Production begins in February 2010. JSA Bukhari, the Executive Director of Zenath Group, said: "We will start offering AdBlue in either 1000 litre IBC pump sets, floor standing cabinet pumps, smaller 10 litre canisters or in bulk."